The language menu.
It grows out of the button, stretches like a liquid and goes back into it when it closes. Open it.
Brand guidelines
Design.
How Link3rs looks, sounds and moves. Everything you need to talk about us in our own voice and with our own image.
01
Essence.
Before a logo or a colour, an idea.
We connect people.
Link3rs takes every event into every language. With Live, the audience hears the AI interpretation on their phone or reads the captions on the screens; with Backstage, the organiser prepares and runs it all. Events only, for companies and institutions: congresses, conferences, trade fairs and venues.
- 01
Clear.
We say what Link3rs does in plain words, without technical jargon or stock phrases.
- 02
Real.
Real events, real photos, real data. If a figure isn't confirmed, it doesn't go out.
- 03
Positive.
We talk about what Link3rs brings. We never compare ourselves with anyone, and we never talk prices.
- 04
Calm.
Plenty of space, little motion and everything in its place, so it all reads effortlessly.
02
Logo.
The arrow and the name, always together and always in their colours.
Clear space.
Leave at least half the height of the icon empty all around the logo.
Minimum size.
The logo from 80 px wide; the icon on its own from 16 px.
Colour.
The icon always in brand blue. The name in ink on light backgrounds and in white on dark ones.
Not like this.
Stretched or distorted.
In other colours.
With shadows or effects.
On a photo that makes it hard to read.
Downloads.
03
Colour.
Lots of white and grey, text in ink and brand blue in the lead. Accents, in small doses.
Brand
The blue of the logo. For surfaces, graphics and large headings.
Action
Call-to-action buttons.
Links and blue text.
Neutrals
Text.
Secondary text.
Dividing lines.
Bands and cards.
The background.
Backstage and dark sections.
Accents
Orange
Lilac
Green
Pink
Each accent has two shades: the fill, and a darker one for text that reads well on white.
Gradients
04
Typography.
Helvetica Neue and a closed scale of eight styles.
Helvetica Neue
The brand typeface.
The scale.
- Every voice, in its own language.
- Every voice, in its own language.
- Every voice, in its own language.
- Every voice, in its own language.
- Every voice, in its own language.
- Every voice, in its own language.
- Every voice, in its own language.
- Every voice, in its own language.
- Short headlines that end with a full stop.
- Capitals only at the start and for proper names.
- No last line of one or two words: the last line is at least 40% as long as the one before.
- In the browser tab, “Section — phrase”.
Handwriting.
Only for the names on the event polaroids.
Talent Arena 2026
05
Voice.
We speak the way we'd speak to an organiser: clearly, warmly and with real facts.
- Positive
✓Every attendee hears the talk in their language, on their own phone.
✕Forget about booths and the same old interpreters.
- Real facts
✓More than 60 languages.
✕Thousands of events all over the world.
- No prices
✓Share your event with us and we'll prepare a proposal.
✕Cheaper than any alternative.
- Concrete
✓The captions appear on the big screen, in English and in Catalan.
✕An innovative, cutting-edge solution.
The names.
Always written the same way, with their capital letter, and never translated.
- Link3rs
- Live
- Speech
- Captions
- Backstage
- Knowledge
- Crosscheck
- Insights
06
Products.
Live has two parts and Backstage runs it all. Speech and Captions share the same look, light with the heading in ink; Backstage goes black.
- LiveSpeech
AI interpretation on each attendee's phone, to listen or read in their language.
- LiveCaptions
Real-time captions on the event's screens.
- PlatformBackstage
Where Live is prepared and run: before, during and after.
07
Photography.
Real events only, with their people and their screens. No stock images.
- Photos of events Link3rs has worked at, used with permission.
- Captions describe only what can be seen.
- Never a colour gradient behind a photo.
- Pieces of the product, cut out like stickers.
08
Icons.
Thin lines and rounded corners. In ink, or in the colour of their section when they go with it.
09
Materials.
Glass for whatever floats on top, rounded corners for everything else.
Liquid glass
The header, the menus and the panels float over the page and let what's behind show through, blurred.
Corners
Three radii for everything; buttons are pill-shaped.
- Small12 px · --radius-s
- Medium20 px · --radius-m
- Large28 px · --radius-l
- 999 px
10
Motion.
A little, and always with physics: everything moves with the same springs as the language menu.
Liquid buttons.
Touch them and they grow and fill with light; drag them and they stretch like a gel, then bounce back.
Events
Cards.
On hover they lift a little and what's inside peeks out.
LabelA headline.And its line, underneath.
Page entrance.
What's at the top rises 16 px and appears, one thing after another.
More, on the website.
- It can be interrupted at any moment.
- With “reduce motion”, fades only.
- Nothing sticks to the screen while you scroll.